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Marketing Co-op - GE Appliances Store

GE Appliances, a Haier company
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Job Location

USA, Louisville, KY


Job Posting Title

Marketing Co-Op, GE Appliances Store


The Adventure

We are looking for college students to join GE Appliances, a Haier company (GEA). Our GE Appliances Store co-op position provides assistance with executing marketing campaigns, managing client relationships and developing/communicating consumer newsletters. In addition, the co-op will collect, maintain and report campaign and contact data.


What you will Learn & Do


Essential Responsibilities

  • Manage consumer e-newsletters for the GE Appliances Store including gathering content, obtaining legal approval, testing, executing delivery to consumers, and post-send analytics.
  • Maintain GE Appliances Store databases and spreadsheets for weekly orders and traffic.
  • Project work related to GE Appliances Store as needed, including testing of new processes, price benchmarking and competitive analysis.
  • Work with outside agency to manage and optimize product listing ads and paid search campaigns for GE Appliances Warehouse site.
  • Drive growth in the GE Appliances Store External Partner channel by establishing and maintaining contacts with accounts, providing updated marketing materials for communicating the program and sending periodic e-newsletters to business contacts.
  • Drive special projects as needed

What you need to Succeed


Qualifications/Requirements

  • Candidates must be enrolled in college pursuing a Business or Marketing degree and have a minimum 3.0 cumulative GPA.
  • Must be able to work up to 20 hours per week during school semesters and full-time in the summer; during the following business hours: Mon - Fri 8 AM – 5:00 PM.
  • Must have at least 12 months of education remaining before graduation.
Desired Characteristics

  • Possess the ability to quickly develop functional knowledge of processes.
  • Have excellent interpersonal skills; strong oral communication skills.
  • Possess strong internet and computer keyboard skills as well as proficient use of MS Excel, Word and PowerPoint.
  • Detail-oriented and have a strong level of accountability.
  • Be self-guided; able to work logically through daily issues.
  • Possess a strong work ethic; able to meet deadlines.
  • Be reliable; able to maintain high attendance standards.

GE Appliances is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.